On page SEO guide is probably the most shaded part of SEO process. The most asked question is what its importance. The most common belief of SEO is not even associated with on page SEO, which is of course absolutely wrong. On page is where you should start the beginning of your whole SEO process!
We want our websites to rank higher in Google right? On page SEO guide is where you will find all the necessary guides which will let you learn all those optimizing processes. On page SEO normally deals with contents and HTML source codes of your website & optimize them to make it more visible in Google search.
Why you need to learn about on page SEO:
Why I named it as On page SEO guide? Because you will find everything regarding on page SEO here. You will learn what is SEO, how it works, the difference between on page & off page SEO & most importantly some of the best tactics & tips of on page SEO. If you are a blogger or just a newbie at SEO, you will find this article as the best on page SEO guide for starting. But remember that, SEO is evolving regularly so does the techniques.
Let’s discuss three factors which creates it very important.
You site needs to be visible among others and on page SEO helps you to stand out.
Search Engine need to understand what you are talking about so that it brings your website in front of viewers.
Viewers are searching for something and if you are delivering exactly that content then On page SEO process helps to communicate between you and audience.
Ultimately On page SEO process helps
Rank high in search engine.
Makes your site visible to others.
Drives traffic to a website.
Creates a content worthy.
It’s not a SEO guide and I tried to light up the on page SEO part which is also the most important part. If you want to learn everything about the SEO & wants to get a complete SEO guide than read Complete SEO training in 30 days.
What is on page SEO:
With continuous Google algorithm updates, the rules of on page SEO has been changed drastically. Google always tries to serve the best result to a search result. You will be amazed to know how you will get a result which doesn’t even have the keyword you have just searched. Now content and on page SEO is very very important after those regular algorithm updates of Google.
On page is vast tactics of optimizing a page or website. Everything you do on your page for SEO is called as on page SEO. It starts with the relevancy of your blog with your keyword. You need to optimize individual pages & contents as well as HTML codes to rank them higher in search & get more relevant traffic.
On page SEO guide:
There are several factors related to on page SEO guide. They are,
Site speed & flawless UX
Uses of keyword in an article
Keyword targeted content
Internal & outbound links
Image optimization & Alt tag
Site speed & flawless UX:
Site speed is the next important part of the blog after the designing. The design itself is very crucial because it’s the first part that becomes visible after someone arrives at your website. Since it needs some technical knowledge I will suggest taking help from an expert. You can always take help from lots of free websites & stock template. But my suggestion is always to take help from an expert. It will erase all the future hassle.
The point is, make your website user-friendly. How will you make it user-friendly? Just think yourself as a user and draw the design. Put what you think relative & useful for the user. Also, there are lots of website on the web. You can get the idea from there. To make it from a scratch can be costly. For this, you can get lots of stock theme template. If your site is a WordPress blog then you will find lots of built-in theme for free.
After designing your site, next part is making it fast! If you load tons of plugin & other stuff than your site will be slow. Images are also part to make your site slow or fast. You can always check your site’s speed using Google’s PageSpeed insight. The catch is you need to make it as fast as possible. The slower site has more chance to get higher bounce rate. Higher the bounce, higher the chance to decrease rank.
Some tips from on page SEO guide to speed up your site:
Erase Browser Caching.
Optimize Plugins & Images on the site.
Use GZIP Compression to get an extra boost.
Switch to Faster Hosting near the targeted area.
Clean Up HTML & CSS Coding after designing.
Eliminate Ads from your site.
Minimize Redirects as much as you can.
Site speed & flawless speed are similar to a point where both of these actually make strong impacts on the bounce rate. If any of these 2 fails to fulfill its purpose, then bounce rate will increase dramatically.
Meta tags are actually the data(information) of a data. Metadata are text that shows the content or any other part of Google crawlers. They don’t appear on the page or website. All the metadata are machine-readable & crawlers get necessary information from a page using metadata. It describes a page’s description, keywords, author of the document, last modified date & some other important information. There are visible & invisible tags. You can see the meta description at the search but you can’t see other metadata on the page such as
The title tag is the most important tag on your page. Yes, there are other tags but you should take special care of title tags. Users see it in the search engine & it appears at the top of each tab in your browser. It affects both organic & paid results. Google looks at the title tag & compare with the rest so title tag actually outlines what the page is about. So yes it affects the ranking too.
WordPress platforms have integrated SEO plugin called Yoast (you need to install it) & you can create a custom title tag using the tool. Google has recently increased the character limit of title tag so you need to limit the character within 70. So you need to make it both descriptive & short. In Yoast, you can use snippet-optimizer to stimulate how you want to show the title & meta description in SERP.
With the continuous evolvement of Google search algorithm, there is a debate on the importance of meta description for ranking. But it’s crystal clear that meta description makes a strong impact on audiences as well as on page SEO guide. Because meta description is visible at the SERP & a potential audience take the decision after reading your 160 character meta description.
Its character limit is 160 character. Though Yoast shows that you should put the keyword in the meta description but no matter it affects your ranking or not you should keep it. An audience may search the keyword in your meta description for relevancy.
Thus a well-written meta description will give you an advantage over your competitors. You should fill meta description of every page of your website and remember that there is a possibility that Google will omit your meta custom description & will put an excerpt on the content. Use screaming frog’s SEO spider to check meta description of every page available on your website. It shows every URL, meta description & its length. Never ever spam your meta description with keywords & treat meta description as the organic ad of your website.
Some companies show multiple site links with a call to action(CTA) button.
Heading tags are an important factor for on page SEO guide. It’s known as H1, H2 & so on. H1 is the title of your content where H2 is the second headline. Your content should have multiple headlines. For proper optimization using the keyword in the headline is advised and recommended.
Multiple headlines show multiple sections of a content. It’s a good practice to make your content interesting to your reader.
Uses of Keyword in an article:
The keyword is the heart of an article. Lots of word & catchy topic & headline won’t help you to get a rank unless you focus on your keyword.
Keyword actually tells Google what is the article about. It also makes the article eligible to show in the search if the keyword matches with the search query. To optimize an article for a keyword/keywords, you should follow several guidelines,
The keyword should be at the beginning of the article.
Keyword in the headline
Keyword density (at least 1% to maximum 2.5%)
Avoid stopping words at the article
Keyword in the title of the article
Keyword in the Alt text of the image
Keyword at meta description & URL
If you ask me, I will tell you these are the must follow rules. But still, you will found articles at the top of the search without following these rules. Actually, ranking depends on many factors. But following these factors improve your chances to get a better rank.
Title of the page with the words used in your heading tags should provide users with a clear view of the content of the page & it’s also an important part of on page SEO guide. Google search engine also compares content with the headline/title to find the relevancy. The content of a page should support the heading. Using the primary keyword at the H1 tag is a good practice. Never avoid the H1 tag of your page because it lets both Google & audiences to understand its subject. WordPress has special benefits here & included the title as an H1. You can always check the H1 tag from the HTML version of your page. How will you find it easily? Simply press Ctrl+U after opening the page.
The Same H1 tag on multiple pages is harmful. Because Google will be confused to rank which after which for a search query.
Most of the time your users will not read the entire page rather than scan & browse quickly for answers to their queries. They will search anything that adds values to their queries. So heading & subheading are important because they split up the page & make the presentation look cleaner. Subheadings help users navigate throughout the entire page. H2s should be used if you want to change the subject or discussion & so on.
Actually, almost every possible information is available on the web. People just search easy & attractive presentation. Better user experience also decreases the bounce rate.
It’s not proven that shorter URLs tend to rank better but it’s a fact of on page SEO guide. So I recommend making your URL short, concise & easy to read. Check below for better understanding,
URLs with fewer folders tended to rank better. More folders make the URL string considerably complex to edit. Each word of the URL should be separated by a hyphen (-).
Another important tip, If you have 2 pages with almost same content or information, set up a 301 redirector canonicalization tag (rel=canonical) to the stronger page to avoid duplicate content issue. Google will find it useful & will rank the specific page you wanted from those. Easier URL also creates better user experience because the user can easily identify what your page is about from short URL. Utilizing primary keyword in the URL is also a good practice but don’t let your URL string sound abnormal forced with keywords.
A page’s title, meta description & URL should make a clear sense of what’s on the page.
As Google crawls your page, they’re hoping to coordinate client goal. Your content ought to unmistakably clarify what item or administration you’re putting forth, or the correct theme of your blog.
The web is jumbled with content, and it’s critical that you guarantee yours is novel. A standout amongst the most widely recognized colloquialisms you’ll hear in the realm of SEO and content advertising is quality written content is the final deciding factor. Actually, SEO and content promoting do a great deal of cover.
They supplement each other. Content includes the utilization of words—keywords—and composing for human esteem while as yet mollifying the web crawlers. This is the thing that makes the establishment of SEO and most by far of your on-page.
Consider content having a discussion with yours peruses. It is safe to say that they will be intrigued or engaged? Or, on the other hand, would they say they will be exhausted and leave your site?
When you make content, it must demonstrate you’re an expert in your field. The best content talks specifically to your viewers demonstrate to them the esteem you offer and lures them to pursue further or contact your organization.
To enhance your on-page and SEO to build your movement, content must take care of a reader’s concern while being elegantly composed without spelling or syntactic mistakes. Be mindful so as not to keep running into any issues by neglecting to stick to the real Google calculation refreshes.
The algorithms of Google have evolved a lot & it’s still evolving. Having a clear idea about Google algorithm & implementation is a crucial part of on page SEO guide. Its Influence on page SEO is huge. You will find a full article on the topic Google algorithm in this blog. Let’s discuss some critical aspects of them.
To help get rid of the sites that accomplished high rankings with spammy, keyword stuffed, and thin content, Google released the Panda calculation in February of 2011, refreshing it frequently. On the off chance that despite everything you have low quality and thin content, your site won’t be discovered on the web.
Panda refresh really demonstrates that, by the day’s end, content proprietors shouldn’t ask what number of guests they had on a particular day, yet rather what number of guests they made a difference.
Presently, Panda is a center positioning sign, and you’ll get a lift in rankings on the off chance that you are reliably meeting the desires of your audiences. While proceeding to take off and refresh, ensure you concentrate on making quality content that is enhanced for a high-volume catchphrase and is composed in view of the reader.
As we move into the period of computerized reasoning, SEOs and advertisers have been endeavoring to make sense of the impacts of Google RankBrain. The machine learning framework was actualized around the spring of 2015 and has turned into the third most elevated positioning element.
The primary point you need to consider, which has been said over and over, is to write in characteristic dialect. That is an ideal approach to “rank” under RankBrain. In one article, Danny Sullivan says, “RankBrain is principally utilized as an approach to decipher the hunts that individuals submit to discover pages that won’t have the correct words that were scanned for.”
RankBrain was established to encourage how to rank inquiries there is no recorded information for. It has since advanced and is utilized as a part of practically every inquiry to influence the rankings of most pursuits, so makes sure to upgrade your content to the positioning sign!
For best practice, answer viewer’s inquiries at all measure of time as would be prudent. Google is accumulating the capacity to learn audience’s purpose and provide the best outcomes, particularly with the ascent of voice and common dialect looks.
Take a gander at the long-tail questions and utilize a conversational way to deal with your content. While keywords assume a critical part of your on page SEO, Google is utilizing semantics more to convey the best service to the audience.
Keyword targeted content:
While you should keep up an easy to understand and legitimate tone, the concentration keyword is still of key significance. Like with your meta labels, you will either layout meta catchphrases for an item or administration page that is focusing on various questions, or a solitary concentration keyword for web journals.
The greater part of this is accessible on WordPress pages and posts. In any case, why is focusing on a catchphrase imperative? Utilizing them effectively will specifically influence the arrival of your advanced showcasing speculation. The more you comprehend about catchphrases, the better you will strategize with your advertising.
Continuously ensure you’re giving the most incentive to your image by focusing on catchphrases that have look volume.
To get the majority of your on-page, perform keyword look into and be certain your organization can change over for the focused on terms. There’s nothing more regrettable than seeming first in the outcomes for a question that prompts zero changes.
Utilize Google AdWords Keyword Planner to see seek volume, or dissect what your rivals are focusing with SEMRush. The Keyword Planner offers you comparable varieties of your keyword that you can incorporate on the page for advance enhancement.
Through content advertising, utilize catchphrases deliberately. Consider the sorts of keywords and what will work best for your organization. To further about on page SEO guide, you should learn about different type of keywords,
Informational keywords: A term like “on page SEO” when a reader needs to take in more of a theme.
Transactional Keywords: Words focusing on clients hoping to purchase an item or administration. Ordinarily, incorporate descriptive words like “best” or “top” and are all the more long-tail.
Location-Based Keywords: When clients are searching for a neighborhood business or physical area.
To decide the significance of a specific question, Google takes a gander at LSI keywords or equivalent words for the looked catchphrase. LSI remains for Latent Semantic Indexing, deciding examples of the terms, subjects, and ideas of a page.
When composing long-shape content, you can incorporate LSI keywords all the more normal. In inactive semantic ordering, Google sorts destinations on the recurrence of an assortment of terms and key expressions connected together rather than on the recurrence of a solitary term. The content shouldn’t have only one concentration catchphrase. Your objective with on page SEO ought to be to rank for all equivalent words and related inquiries.
Back to the term significance. Despite the fact that your concentration catchphrase may have 50,000 month to month seeks, your page can rank higher for the comparative question that lone has 1,000 month to month looks.
Compose content that will drive activity from many related inquiries. The objective is to create snaps and utilize the components of your on-page to build transformations.
Internal & outbound links:
links convey the most weight in on page SEO guide. Winning links from quality sources and specialist destinations fortify the area while internal links on the site benefit the client experience and upgrade your SEO.
Earning links should be a part of your regular off-page SEO tactics. Utilize content promoting, email marketing, and other imaginative approaches to get links back to your site.
Concentrating on the page, internal links to different pages of your site will fortify the catchphrases and enable Google to figure out where to rank a specific keyword. Internal links benefit pages and sites—enhances the capacity to creep into your site, demonstrating Google the site’s most essential pages.
Providing new links shows Google that you have updated your content. It gives a clear signal to Google that your site is a real site, not a thin spamming site.
The advantage of internal links is giving your readers alternatives to remain on your site. The greater engagement with pertinent pages, the more Google pays attention to your page. Try not to put an internal link in each sentence, however, incorporate various links per page to support your SEO.
Image optimization & Alt tag:
When you’re adding images to the page, it benefits the reader encounter. Be that as it may, you can likewise help your SEO technique by enhancing the image. Make your best focused on watchword the alt text and make a title that is one of a kind, yet remains material to the image. The highlighted image of this article has an interesting title and the alt-text of what this post is about.
Streamlining the alt tags gives Google another sign of what your page is about. The alt tag ought to be utilized to portray what’s on the image, so we’re back to significance once more. It won’t bode well to have a photo of a Hummingbird with the alt tag “panda.”
Here’s the estimation of the alt tag. Consider when the image won’t stack, what will the audience see? The alt tag. Try not to stuff your watchwords into alt tags. Ensure they fit with the image and make the photo pertinent.
As Yoast says, “The image ought to mirror the theme of the post, or include illustrative purposes inside the article, obviously.”
Images assume an essential part of changes. For SEO purposes, ensure they’re scaled effectively. The bigger the image, the more extended your page will take to stack. Scale the image fittingly and ensure it appears in the littlest conceivable size.
We’re living in a visual world, and keeping in mind that content is the most critical, ensure your images are catching consideration, too.
For your page to be discovered relevant and your on page SEO to enhance, your site should be mobile-friendly and responsive in 2016 and past. Responsive sites give a similar affair your image regardless of what tools they’re utilizing.
There are different advantages to making your site responsive and request to mobile clients. You’ll see a positive positioning sign-on account of the 2015 Mobile Algorithm Update that proceeds with its expect to give the best outcomes.
More than half of users are investing their time perusing and hunting down mobile gadgets over desktops. Utilize the Mobile-Friendly Test Tool to see how a Googlebot is seeing your page.
To keep on providing readers with the fastest and best performance, Google began demonstrating Accelerated Mobile Pages (AMP) in the list items. Principally useful for news outlets and articles, these pages stack immediately and are effortlessly related to a lightning jolt image. The speedier the heap time, the all the more engaging it is for mobile clients.
Keep in mind that when clients get to your site or blog, odds are they’ll be on their mobile gadget. You can check to guarantee your site is mobile friendly through Google’s page speed test tool. On the off chance that your site isn’t mobile-friendly, Google will plot what you can do to settle the issue.
You’ll fulfill your clients with its usefulness, making your site more function & relevancy.
On page SEO mistakes you should avoid:
As a new guy, I was like lost in the lane of on page SEO. After lots of trial and error, I learned what should I do & what should I avoid. Here are the things you should avoid while optimizing our page. These are the important part of on page SEO guide.
Not investing more time in keyword research:
Wait, read it first. You ask me, how the hell on page SEO is related to keyword research? Yes, it’s related. If you don’t decide which keyword you want to work, then it will be impossible to start the on page SEO process.
Keyword research is the most common practice of SEO & even novice may have heard these words. It seems simple & using the Google keyword planner, it’s simply never before. Wait, you are making a big mistake! It’s not a task for few minutes. You need to invest more time & work properly.
Its Google is getting smarter day by day. Nowadays a search word is less important. Yes, you are hearing it right, Google doesn’t focus on only keywords anymore. It now tries to find the intention of a user. Suppose if you are searching for “Mexican food” then Google will try to understand your intention and show you restaurants near your address. And if you search for “Mexican food recipe” then it will again try to understand your intention & show relevant results.
Did you get my point right? Google serves a result based on the keyword & intention of a user. It uses machine-readable languages so it’s evolving with your every search. Since keyword research is an integral part of marketing & optimization, you should invest proper time.
You may be thinking how you should do it? Read importance of keyword research for SEO to get a better understanding.
Not optimize your landing page for conversion:
Have you made your website for a purpose right? No matter you want to sell something or you want to show useful information to your readers, you have to optimize your landing page for conversion.
Think you have written a review of a product & then added an affiliate link to the product to earn through affiliate marketing. And you have forgotten to add CTA button and a potential reader failed to catch the buy now button.
Another scenario, you have written a wonderful content for complete SEO training in 30 days & then you have not used the page to collect the email address. A reader just came, read the content & left. What have you earned?
After doing everything, you should focus on conversion. Without proper CTA, your aim of making the website will go in vain.
Not focusing on content length:
Suppose you have done everything, and still not getting the better rank. The think again. Backlinko analyzed millions of search results and found that longer contents get better rank. According to the research, the average word count of “good content” is 2000 words. SO focus on creating good content rather than hundreds of words.
Spammy link profile:
Since we are discussing on page SEO guide, here link profile means internal & external links, not the backlinks. Links to content is a very good practice. You will be amazed to know that Google also encourages this practice. But, but you should not spam your content will tons of links. It will significantly decrease user experience.
Not making 404 error page interesting:
404 is the most common error we face every day on the web. Normally when 404 error occurs a stock page shows which is almost similar to other websites. 404 error also creates a bad impression on your audiences because your website just failed to serve its purpose.
Why not making the 404 page interesting? You can design your 404 page interestingly so that an audience can find it stand alone from other boring 404 error pages. It may convince your user search for your page again. Isn’t it a funny tip of on page SEO guide? Yes, but it helps.
How will you know your page is perfectly optimized?
A perfectly optimized page will not only rank higher but also give a seamless experience to its audiences.
Guarantee you’re providing Google with the correct signs. Execute custom meta tags, title tags, headings, and dependably compose quality content. Give your guests the information they need, and figure out how they interact with your site through explanatory tracking.
That goes into the specialized side of SEO, far from the systems and optimization techniques included on the page.
When everything is setup, investigate your Google Analytics and Google Search Console (Webmaster Tools) to perceive how your web page is performing. As web indexes cache and crawl your page, would they say they are running into any crawl errors? This could hinder your execution. Crawl errors include broken links, dynamic pages, 404s, errors in the robots.txt files, sitemap errors, and that’s just the beginning.
There are several features that will give a clear signal that your site is,
Quality & unique content
Proper meta tags
Internal & outbound links
Ensure that you are providing right signals to Google, custom but relevant meta tags, proper title tags, headings & always provide quality & unique content. Provide your visitors what they want from your site & learn their interaction with your site.
SEO has 2 pillars, on page SEO & off page SEO. Without one of them, your whole SEO process will fail. Actually on page SEO is more important than off page. With continuous updates of Google search algorithms, off page losing its importance over ranking. So on page SEO is gaining its importance!