Complete SEO training is something which is quite impossible to write or compile in a single piece of writing. Because Google search algorithm is regularly changing & one cannot simply write an article & named it as complete SEO training. After every update, search engine result page changes dramatically. In this article “complete SEO training” means the most updated module on SEO.
When I first heard the word SEO, it was something extraterrestrial to me & only few that knew SEO process was like rock stars with the knowledge of rocket science. Now those days are over. You can learn SEO or at least can learn the working knowledge on SEO.
But still, people feel SEO a complicated topic due to its vast nature. You need to learn several subjects to understand SEO process. That’s why I have tried to touch everything which is connected to SEO as well as the topic SEO itself & If you read this article, you will get a proper idea. So the first question may arise in your mind already is what SEO is, right? Let’s get started.
What is SEO?
The first thing you may already learn about SEO is its meaning is Search Engine Optimization. But that’s just scratching the surface. What if I say, SEO is a special form of marketing term which works to grow a site’s visibility in organic search. Interesting isn’t it? Or what If I say, it’s a form of study that let you tweak & optimize your website so that search engine can understand your site & its content. The better the understanding, the better the rank, simple.
Website to website the meaning of SEO changes depending on its requirements. Sometimes it’s the creative & technical presentation of your site including contents, site structure, sitemap, etc. And sometimes it’s just simple site structure or quality contents of your website.
So the basic meaning may vary from website to website & specialist to specialist. Search Engine uses over 200 ranking factors to rank a website but not all of them are important and need to be done ASAP.
At a nutshell, the simple concept of SEO is to optimize your website for better ranking & visibility in the organic result of search engine.
There are some important issues in SEO. They are,
Quality of visitors:
The quality of visitors is an important fact for SEO. If you are attracting lots of visitors, but none of them are related to your business then the SEO is not working & it will not be listed as SEO process. For example, if you are selling electronic products but getting lots of another type of buyers in your website then you have done something wrong.
The number of visitors:
The quantity is also a fact, but it should be qualitative quantity. That means your site should have enough interested visitors. More the better.
The organic result of SERP (search engine results page):
You can spend money & can appear at the top of the SERP, but that will not be counted as an SEO. By using Search Engine Marketing (SEM), you can get a position in SERP, but that will be costly. SEO is completely free & properly SEO optimized websites have the better chance to get more visitors than the SEM.
While the search is developing rapidly, it’s also getting sophisticated. But it still needs help from you to let it understand your website. SEO is the process of where you will make your website easy to read for both the search engine as well as the visitors.
Why it’s Complete SEO training in 30 days:
When I start my blog Knowledge Account, I found that the concept of SEO is not clear to me. I tried to get an idea from internet & get a complete SEO training but found that most of the courses or blogs are adequately written but not optimized for beginners like me.
Everyone tried to describe SEO like a pro & what if I don’t know anything but want to start SEO for own website? Really there is no complete SEO training. I thought why not I share my ideas & learnings to your guys so that you can get some idea from my journey to SEO?
This complete SEO training in 30 days is written to help those who are not a pro but beginner like me & want to start SEO for their site. Also tried to give some useful tools I used to optimize my site. I hope it will be helpful for you.
SEO is not a cost but an investment for your website:
Initially, SEO doesn’t need a huge investment & you can start the process by simply investing working hours. Apart from these, there is some cost related but consider them as an investment in the marketing of your website. SEO will bring visitors to your site, so this cost is not just a typical cost, its investment.
Why your need complete SEO training?
A Search engine isn’t the only way to get visitors. Social sites can bring visitors to your site. But always the main source of traffic is the SEO or organic search result of search engines. There are several search engines are available such as Google, Bing & Yahoo etc. But nowadays the most prominent search engine is Google.
Think you have just posted a picture of your baby on your website. Visitors will understand that your baby got black hair & round face, but for a search engine, it’s impossible to understand the subject or what in the picture. You will let search engine read the picture by using Alt tag.
If you understand the ability & limitations, then it will let you build SEO optimized website. There are several areas where it needs your active participation.
A search engine doesn’t have the ability to use data & log into a system. That’s why it can’t see the contents & information hidden behind the name & password barrier.
Nowadays we often use Content Management System to upload & edit contents & it often creates duplicate pages. Search engine always finds unique content & when it finds a duplicate content is significantly reduces the ranking.
Sometimes an error occurs & when the search engine finds these errors, it tags these errors as a bad symbol of a website even though you have not intentionally let these happen.
If a search engine finds a link structure poor, it just ignores the contents of those links.
As a human being we can use our intellect to determine different things, but for the search engine, they can’t read & understand pictures or nontext items. You need to use Alt tags to let Google understand the items.
Also, there is no solid & measured technique where you will be able to check your content’s quality. Instead of any fixed measurements, it uses metrics of relevance & importance to check your content’s importance. If the content has outbound links & linked website are relevant to your website then your content has quality. This is why you can’t just sit back & relax after writing great content.
The search engine lets interested visitors to your site. It’s so unique that only in the search engine you get the guarantee of related visitors. You can focus on a specific group of visitors & search engine will show your website to them if it’s optimized for the search engine. You can do it by focusing on the search queries. With the widespread of the internet, people spend more time on searching & you can work on your website related queries.
To get traffic to your site, your site needs to appear in the search engine. And to appear in the search engine, your site needs to be prepared for the search engine itself. A search engine usually reads the website & prepare an index long before a search occurs. To read a website, the search engine uses crawlers. It needs your help & SEO is the help for the search engine. These crawlers are programs & it read pages & contents & create entries for a search engine index. So if you stuff your website with quality contents & other pieces of information, but crawlers can’t read them then it will be fruitless. This is why your site needs SEO, or you can get complete SEO training & work on your website to make it more visible. It will only take some hours to get the working knowledge.
Wait, you don’t need to be afraid reading the term “complete SEO training,” it’s not a formal training course, you can just read this article and learn how you can do SEO & it will be enough to start the process. It’s true that SEO is a complex process, but a minimum knowledge can make a big difference. There are lots of free complete SEO training available in the web & lots of tools can be used to do it. But here I tried to show the process as well as necessary tools or programs to make this easier for you.
So, YES! You can do SEO by yourself after reading this article Complete SEO training in 30 days.
Don’t make it a traffic trap:
The first & important tip of the SEO is “don’t treat it as a traffic trap.” It is important to know that you can & you will get traffic through SEO. But never use it as a trap for traffic. You will intend to prepare your website for the visitors, not for the keywords.
So the SEO process should start by researching your visitors & do everything you attract them. You can research keywords & attract visitors to your site. But if they are irrelevant then sooner or later your website’s bounce rate will increase & Google will understand that your website is not relevant to the topic.
So focus on the traffic & prepare your website for them & don’t bring relevant traffic to your site by keyword research.
What do you need to start the SEO:
Now you have read this far of this article; I am certain that you are interested. So why waiting, let’s dive deeper into the complete SEO training.
Install Google analytics:
Google analytics is a freemium analytics tool means it’s completely free to use offered by Google. You can start the SEO process using this tool. It tracks & reports your website’s visitors. Using this tool, you will get an idea about visitors of your website & works need to improve.
Set Up a goal:
Before starting the SEO, you should fix a goal. Without a fixed goal it is hard for you to measure your success.
Google Webmaster tool:
Google webmaster tool is another freemium tool where you will get all the freemium service without any charge. You will be able to track indexing status, optimize visibility of your website, check and set the crawl rate & time Googlebot accesses a particular site.
Linking Google Webmaster with Google analytics:
Linking Google Webmaster with Google analytics will let you get a clear inside view of your website, visitors & what are the areas where you improve.
Create a robots.txt and upload it to the root directory of your website. Robot text is used to communicate with crawlers & other web robots.
The sitemap is a path or way where a google crawler & user can enter into. It can be a document or another form of the document.
The keyword is the first big step towards your SEO & the big part of complete SEO training. First, you have to get a proper idea about your website, what you offer & what type of products you sell (in case of e-commerce). Now decide what should be the potential visitors & what word or words they are going to use search.
Now find additional keyword ideas from Google Keyword Planners. After getting sufficient keywords, you can check their performance from here. Narrow down your list & start working on them.
Create unique title tag for each of your web pages. Use keyword & your company name & keep it under 60 characters.
Create unique Meta description for every web page. Keep it under 160 character (Google sometimes shows 155 characters) & use keywords there.
Keep an H1 (heading one) at every content/page & place your keyword/keywords there.
It is recommended to make all pages easily accessible for a visitor. If any of your pages are deeply buried then keep a link on the front page or category to make it easily viewable.
Use anchor text at every hyperlink you use with a keyword.
Use Alt tag to make your pictures easily readable by the crawlers.
Ensure every page of your website at least contains 300 words of unique content.
Create a blog on your website to bring more visitors to your website. As always contents should be unique & relevant.
Videos, podcasts, webinars, infographics, illustrations & downloadable PDFs are a good way to make your website attractive.
Use interesting related topics & stand alone from others to attract more visitors.
Check your competitor’s links & their quality from Moz’s open site explorer (NB. There are other tools to check links, it’s just an example) Now you can start to reach them if they are authoritative.
Keep a link to every PR & other types of contents. These links should contain a direct link to your website.
Search related business sites & try to reach them by quality contents.
Since you are reading this content, I can assume that you already have a website. Have you tried to learn the present situation of your site? You should not avoid the chance to audit your current site & improve it. You need to perform SEO audit because it is the simple most important part of this complete SEO training.
Optimized for mobile platforms:
Your website should be optimized for mobile platforms. After the Google Mobile-Friendly Update, websites that are optimized for mobile platforms get preference at mobile.
Install CrazyEgg to understand why your visitors are leaving from the website or any page. It will let you develop the content or other key areas to make it more attractive.
Use Google Analytics Experiments to run A/B test & determine the structure or other information of your website. It will let you understand which one is working properly.
The speed of your website is very very important. Having a good content, sometimes due to speed, a page lost potential visitors or buyers. Check your website/webpage’s speed & improve it if necessary.
Test your website’s speed at mobile by the same tool & if your site is slower than you just found the reason behind decreasing visitor/buyer rate.
Some untamed topics you are going to Learn:
As you walk deep into the SEO woods, you will find some very very interesting topics lured from deep dark. Don’t be afraid; I will touch all of them to show you the light (Just click the link below). Those topics are:
The most important part of SEO is to monitor your ranking. First, search the related keyword & find your website from SERP. Now after starting the SEO process, keep tracking your website’s rank regularly. It will let you understand the improvements.
I have passed countless hours reading & understanding the SEO process. I even saw lots of YouTube tutorials to learn how SEO works. Based on my understanding, SEO is a complex process but not impossible for a normal non-tech guy like me. You just need a couple of hours to read Complete SEO training & start working. Within 30 days, the result will talk itself.