Backlink building strategies are the very next thing you need to focus on building your blog or website. But do you want to know why it’s important? Because backlinks shows how important your website is on the web. Like real life when someone becomes important, people start to talk about him. Similarly, when your website becomes important, other websites start to talk about your site. This discussion comes as links to your website.
Before going any further about backlink building strategies, you need to know what is backlink. There are two kinds of links visible in the web,
External links or backlinks.
Internal links are links between the same website. It will link one content to your website to another to keep the audience interested or at least engaged (How to create engaging content) to your blog. It’s very very important regarding on page SEO & decreasing the bounce rate. On the other hand, backlinks are different & related to off page SEO. Let ’s learn about it,
What is external links or backlinks:
Backlinks are incoming links to your website from other websites. It’s a common term you will hear again & again from SEO specialists. If you are a newcomer or a pro on the internet, then you will & you should know how important it is. It’s the main part of off page SEO. When intentionally or unintentionally you get a link to your website from some other random websites of the internet will be called as backlinks. A page with a decent number of backlinks tends to rank better on the search engine. I have used the word “decent”, because when you get an abnormal amount of links, it shows that there is something beneath the mattress. When Larry Page discovered PageRank, it was the mail algorithm behind the ranking system & to some extent, Google still relies on backlinks. With continuous algorithm updates, Google just fine-tuned the whole algorithm related to backlinks. It’s still the nitrous behind your website. On the glorious path of backlinks, you will hear several terms related to it & I should describe them before any further delay. You will hear them more often while learning about backlink building strategies. They are,
Link Juice: It’s a juice you will not be able to buy from any shop in the world & also the most important part of backlink building strategies. It’s a term when a page related to other page or website, that page gets some strength from pages or website linked with. Link juice is important for backlink building strategies. If your page or website ranked with a less important website or page then you are not going to get any link juice. Chances are that you are going to lose some of it. So It helps a page or website for ranking.
Nofollow links: Nofollow links are links that don’t let a reader or audience use the links by just clicking them. No-follow links don’t pass link juice, so it doesn’t help at all for ranking. They don’t contribute to off page SEO. Its often used when the linked website is not reliable or less important. Typically you see this kind of links at blog comments.
Dofollow links: All links that bring visitors to another page or website are by default dofollow links.
Linking root domains: Linking root domains means backlinks are coming into your website from a unique domain. It will be considered as one linked domain even though that website has linked to your website more than one times.
Low quality links: Low-quality links come from automated sites, spam sites or porn sites. Such links are considered as low-quality links & they do hard than good. You should be careful if you are going to buy backlinks.
Anchor text: When you get a backlink, anchor text is the part that holds the link. It’s also important because a reader or audience click the link when he or she gets interested in the anchor text. Together with backlinks, anchor text makes the page or website successful on the path to backlink building strategies.
Prepare your site:
Here I am going to discuss something you are not going to expect here. Before even thinking about backlink building strategies, you need to prepare your website. Why? Because no matter how you get the visitor, your site needs to be interesting, strong & good enough to engage those audiences. Otherwise, in long run, the bounce rate of your site is going to increase, and penalty will be unavoidable. So what are the preparations?
Solve all technical site related errors:
If you heart your audience I mean if they just leave after arriving at your site, Google will take action against your site. You need to technically optimize your site & solve all technical errors. Possible errors can be,
Slow site speed
Not optimized for mobile platform
404 error & error page
Robot text related errors
Strong Site architecture:
Site structure should be strong enough for not only Google search engine but also for audiences. If your audience found your site interesting, a simple backlink will be enough to keep them engaged.
I have written several articles on this topic and discussed again & again about the importance of content. It’s the sole representative in front of an audience & it will give them the idea about your blog. Read how to write SEO friendly content for better understanding.
The advantage of backlink building strategies:
Past couple of years the algorithm behind backlink has changed a lot. There was a time when you could get a good ranking by just backlinks without even worrying about their quality. After Google’s Penguin update, the quality has come over quality.
Before I talk about the advantages of backlinks, you need to know that in past couple of years, the backlink process has been changed a lot. The whole landscape of backlinks have changed, and now it’s important to have backlinks from quality sites. They need to be contextual too. You can no longer get benefit from the unrelated niche. Relevancy & authorized are two very common words at backlink building strategies now.
There is a debate on the importance of backlinks. Some SEO specialist even argues that Google now give less emphasized on backlinks. My suggestion is that the way they worked once has changed a lot but not ignored. It’s the core part of off page SEO. Get links from the relevant & authorized site to get better rank on a search engine.
Another real preferred standpoint of link building is its energy to produce continuous returns. When you build links, they’re quite often lasting. Truly, a distributor can expel your link in the long run, and your off-site content will, for the most part, produce a diminishing measure of consideration after some time, yet the authority you build from those inbound links is total, and you’ll inconclusively get streams of referral traffic from even your most seasoned posts. This gives link building the ability to produce intensifying returns, increasing your return on investment (ROI) the more you seek after the strategy. This implies you’ll see to a lesser degree a return at an opportune time, yet following a couple of periods of steady responsibility, you’ll begin seeing better and better returns.
It also affects your brand awareness. More likes mean more audience will learn about your site or page. If they often bump with your links, then they will get familiar with your page or sites. Also, a satisfied audience or customer will also refer other users to your site. These are the best benefits of backlink building strategies.
Now the question is how you will start your backlink building strategies? Unfortunately, there is no step by step or checklist type guide to follow. Based on my experience and success, I am going to share some must to do steps for your backlink building strategies.
Starting your backlink building strategies:
There are several steps you need to know before diving deep into the backlink building strategies. They are,
Domain authority & page authority:
With regards to procuring higher ranks in search engines through link building, everything comes down to authority, however up to this point I’ve just alluded to “authority” in the general sense. As a general rule, domain authority and page authority are marginally unique, and the way they’re computed is muddled—most definitely.
“Authority” is a subjective, unofficial score allocated to various websites given how dependable Google esteems those sites. This level of trust is dictated by acknowledgment all through the web. A significant link from a site Google knows to be reliable may pass a huge amount of authority to your site, while one from an average site may pass a touch of authority, and a link from a known dishonest site may drag your authority down.
At whatever point you link to a particular page of your site, that link expands that’s “page authority,” which improves its probability of ranking in search comes about. Be that as it may, you’ll likewise be expanding your generally speaking “domain authority,” which applies sitewide. While domain authority and page authority are not officially utilized by Google (truth be told, they are figured and given by Moz), relationship thinks about have demonstrated that Google takes both domain authority and page authority (or something comparative) into account while computing ranks. With this learning, you can expand the odds of a particular page of your site ranking higher by guiding more links to it. For instance, you could help the visibility of a specific point of arrival or item page. Remember this when forming your strategy.
Likewise, take note of that authority is most likely just passed if the link is a “do follow” link. Most links are “do follow” as a matter of course, which implies that Google will effectively see them and think about them as authority-passers. A few owners, in any case, stamp links with a “no-follow” tag, which conceals them from Google’s view. Nofollow links can at present be important, as they’ll expand your image visibility and pass referral traffic your direction, yet they likely won’t pass any authority to build your search ranks. Utilizing the “no-follow” label enables owners to stay on favorable terms with Google, as an excessive number of authority-passing links to a similar source, or in the wrong setting, can be a warning. Read the mystery of domain authority and get a better idea about this topic.
Citation flow & Trust for:
Citation flow means the popularity of a link in a site. This popularity is measured without considering the quality of the link. We can take porn sites as an example where they have a very high CF, but these links are often not good enough or qualitative.
Trust flow means how trustworthy a site is by measuring its quality. If you get a link from an authoritative & qualitative site, then the trust flow of your site will increase. Due to hard to get status, TF is always considered as important for backlink building strategies. Trust flow is also considered as a good part of a website because there is a direct correlation between trust flow & organic traffic. Google will rank your website higher because higher trust flow means it has a decent number of qualitative backlinks.
Google takes a gander at the logical estimation of your links to decide if they’re “characteristic.” This implies you have to focus on your unique situation, and just distribute links that are genuinely important for your intended interest group. First off, in case you’re visitor posting, your content should be by your picked distributor, and your link must show up normally in the body of your work (as a reference, or as a kind of perspective to more nitty gritty data off-site). For the most part, you’ll need to incorporate different links to other outside experts also. Ask yourself; does this link include an incentive for the regular peruser?
The domain authority quality of your link sources is the single greatest marker of a link’s potential esteem. The higher your source’s authority, more often than not the harder it is to get a link from that source. With regards to manual link building, you can iteratively move to more definitive sources, acquiring more an incentive for each link you build.To a degree, you can depend on good judgment here. Specialty sites without much readership won’t have much domain authority. However, real easily recognized names (like national news sources) will possess a great deal of authority. In case you’re ever in question, you can utilize a domain authority checker like Small SEO Tools to evaluate the authority of your chose source.
Assorted variety implies a ton of things here, yet the general idea is the same for every one of them. Google is to a great degree advanced and can distinguish designs in links reasonably effortlessly. On the off chance that it recognizes an example, it translates an activity as being manual, conceivably manipulative, and it could trigger a warning that winds up punishing you. Enhancing your strategy is an ideal path around this.Diversify the accompanying:
On the off chance that you build an excessive number of links on a single site, it will begin to look shady, and you’ll gain less authority after some time. Pulling in links normally can enable you to alleviate this hazard. However, you can likewise just pick new distributors in your manual link building endeavors.
Linked pages. Linking to a similar page (particularly a landing page or other “grapple” page) again and again will be a warning too.
The last broad guideline I need to enlighten you concerning link building is the significance of scale. When you initially begin, you’ll be consigned to utilizing low-authority sources. This isn’t an awful arrangement at in the first place, as your particular domain authority will presumably be low, and even low-authority sources can give you huge outcomes. In any case, as you invest more energy, you’ll discover your outcomes leveling. Indeed, even new sources in a similar authority level won’t do much to lift your site’s authority.
10 effective backlink building strategies:
That’s enough theorycrafting. Now comes the most anticipated question, how you will start your backlink building strategies? The common techniques are all well read & published. I am going to show some unusual but very effective tips. Let’s get started,
Search Engine Submission
Pdf submission is one of the less known backlinking methods that work very well. You should add pdf version of your contents instead of just adding contents. This type of posts will give your site variety & authority because Google gives extra weight to pdf files.
As a type of off-page SEO link building, PDF substance can be put on PDF sharing sites. A large number of these sites have high page rank and are normality slithered via web search tools. By conveying the two links and direct links, this is a viable promoting strategy when utilized legitimately.
As far as SEO, you can link these PDF sharing websites back to your website, and larger part of these archive sharing sites give DoFollow links.
There are various advantages of sharing the PDF records on the PDF sharing websites. Give me a chance to share here a few focal points,
It helps in link building
You will get some quality traffic
You will get subscribers by sharing your Pdf
You will get both Nofollow & DoFollow links from these sites
Most of them will be high-quality traffic so there will be a chance to convert them
It will also boost your ranking
Some of the best practice while uploading your pdf file to a site,
Create a good pdf with quality contents
Add graphics & make them responsive to all platforms
Make it interesting so that your audience doesn’t get frustrated
Use social & website links to let your users connect with you
Powerpoint Presentation(PPT) SlideShare is the latest way to boost your ranking & considered as an effective way of backlink building strategies. You can easily share it through different PPT submission sites. A potential audience can also get detailed information about your brand & website. The extra added benefit is your PPT will be visible from all around the world.
Benefits of Slideshare:
Distribute your content through this amazing platform
Normally we bookmark different websites to find them easily later from other devices or browsers. We can easily find these website addresses later if we bookmark them in different bookmarking sites. Normally people do it to avoid the risk of losing them by system crash browser crash or computer crash. This is called bookmarking which helps a lot towards off-page SEO. The web pages we bookmark at different social bookmarking site give a strong SEO signal & considered as quality backlinks. This is why Social Bookmarking became a new field for SEO specialists.
Social bookmarking is not a rocket science & you can do it easily. First, you need to find sites that facilitate social bookmarking. Then simply create an account & add sites as bookmarks.
Some bookmarking sites:
Making Up Code
Vtv10.com Active PR4 Bookmarking
SEO Friendly AOL Directory
Answering sites like Yahoo answer is a good source from where you can get both brand awareness & backlinks. The best part is you can answer a question related to your keywords and can build an audience easily. Through this process, you will get hits to your site from these question-answer sessions.
The main benefit is, most of them want’s the answer, so they are not just the random audience. So the chances are that you can easily convert them to leads. But that heavily depends on answer quality.
It’s a great way to build your web presence without any investment. Below there are some question answers sites that can be used to get audience & engagements.
Does anybody else…?
Explain to me Like I’m Five
Tip of my tongue
Blog comments are another way you can boost the off page SEO & an important part of backlink building strategies. Some people may reject my comment & believe me; they are wrong.
Blog comments still work as a great source of backlinks. Whenever a good quality content arises on the web, you will see comments after comments. These comments are often not constructive & bring no good. If you can provide good quality comments with a backlink to your blog or website then, of course, it will help you to attract audiences & also it will act as a backlink building strategies.
Before starting commenting, you need to remember some critical issues. They are,
Use your real identities: Always provide your true name & identity or brand name. Anonymous identities will create suspicions among the audiences & they may avoid clicking your links. Also, suspicious comments can be deleted by the blog owner.
Learn about the blog before commenting: The funniest thing is that a few days ago I was reading a health blog & suddenly found that there are comments from real estate agents praising the blog & inspiring the audience to check their real estate websites! Funny isn’t it?
Study other’s comment: Reading others comment & refabricate your own is a great idea to get maximum exposure in the commenting section of a blog. Sometimes a quality comment can start a huge discussion.
Add some value: I always recommend to add some value to the specific blog writing by your comment. Today or tomorrow your comment will attract the owner & if it’s quality, then you may get a chance to write on the blog as a guest writer.
Don’t make it lengthy or too small: Keep your comment small but not too small like a tweet. A large blog or content typewriting is also not recommended.
Get involved & avoid generic comment: Comments that interact with the blog & create space for more comments are always best for commenting. If you can involve with the blog or your comment can inspire audiences to involve with the comment, then it will serve as a great backlink building strategies. Avoid same comment aging & again.
Also, try to promote the post you’ve commented. This way you will get more engagement. And never use excessive links. If someone marks your comment as spam, then your hard work will go in vain.
A press release is another way you can get a backlink to your site. Normally companies use the press release as a brand awareness method. But with the widespread of internet press release started to post on the internet. From there a backlink often used to bring the audience to the main website.
There are lots of websites both free & paid to use as a platform for press rel
Search Engine Submission:
Search engine submission is one of the most effective ways of web promotion. It’s a way where you will directly submit your website to a search engine. You can increase the ranking of your website or page by following this tactic. The submission process is done through various webmaster tools such as Google webmaster or Bing Webmaster. You can also do it by submitting up to date sitemap or robot txt file. Another awesome way is to the entire site or submitting the home page to several search engines. It’s a mass submission process & first, you need to submit the homepage & rest will be rendered automatically.
It’s a similar market, so there is stiff competition. So you need to find the high ranking submission websites since there are several competitors with same intentions & operations. So you need to search engine optimization(SEO) side by side to get the best result. Other marketing campaigns are also needed a plan B.
Such sites are,
Article submission is another key SEO technique, which can be effectively used to enhance the ranking at SERP. Article submission is where you will write a unique article & submit them to different websites to get backlinks. These backlinks give a lot of ranking juice and quality visitors to your site.
The main benefit of article submission is your site will get a large number of authentic & quality visitors without any heavy cost. All articles should be relevant to your niche to get the maximum benefit.
Benefits of article submission at a glance,
Article submission will enhance and improve the ranking of your website at SERP through backlink building strategies & brand awareness.
While you are writing the article for submission, you are also learning about different ideas about article writing & submission. Both will make you an expert in the niche.
Here are the main parts of article submission. Every article should be unique & high quality. Because all these article submission websites are high ranked so they will not accept a single submission without proper reviewing. You also need to make the article as a research type works. They will not accept any article with lots of backlinks. Keep 1-2 backlinks & that will be enough. Don’t force the backlink to make space in the article. Make it look natural.
Some of the top free article submission websites are,
There are paid submission sites too. There you need to pay them to publish your article. 2 top paid article submission websites are,
Article submission is the very effective technique of backlink building strategies.
Backlink exchanges are sites that offer different sites to include their links, and in exchange, those sites include links to others. The motivation behind this is to make a reciprocal link program which chips away at the “I’ll include you on the off chance that you include me” model.Link exchange programs are a speedy and simple approach to drive traffic and enhance search engine comes about. Bloggers like link exchanges since they increment their website’s rankings according to search engines with little exertion. This gives traffic from different sites, conceivable perusers, and more site hits.
The hazard comes in when you take an interest in inordinate link exchanges. Along these lines, you wind up diminishing your place in Google’s index. On the off chance that you circumvent tolerating blog link exchange asks for indiscriminately, you never know the quality and content of the site that you’re including. Linking to a site that as of now has no significance from Google will let down your significance in Google’s eyes. This implies awful links linking to or potentially from your site can hurt the positioning of your site.Since 2012, Google has additionally decreased the value of all links originating from private blog systems and low-quality spammy links. This is yet another justifiable reason behind why you ought to maintain a distance from link exchanges.
It’s never common that any website has become successful with just link exchanges. Here lies the trust part. If your website is trusted, then any website will post your link to their pages. And the process should be started from your website with quality anchor text to a specific website. If they found your website relevant & high quality & finds that your website will add some extra value than you are going to get backlinks from that very website. The whole link exchange program depends on trust.
Google knows about link exchange & it stated that excessive link exchange would cause damage to your site’s ranking.
Wikipedia is known as a website which always provides unbiased information and also the most visited website. Wikipedia is not-for-profit. They don’t do this for any monetary profit, so there number one objective is to give impartial unprejudiced exact data. In 2009 Wikipedia had more than 130 Billion page views, and it’s developed altogether from that point forward. For practically every enormous pursuit term you write in, a Wikipedia article is on the main page if not one of the primary three outcomes. They have a greatly high domain authority, as this site is more than all around regarded by Google. An examination in 2007 uncovered that their data was about as precise as that of the Encyclopedia Britannica, demonstrating that their objective for exact data has been met.
That is the details to demonstrate to you how Wikipedia is genuinely an online domain. Be that as it may, how might I use this further bolstering my SEO good fortune? Above all else, Wikipedia does not give out link juice – the greater part of their links are no-follow. Also, they don’t need you to include any links that you connect with in any capacity, so you can’t be clear about it. Constant adding link to Wikipedia can ban your site. Because of all that, it most certainly will be justified regardless of the inconvenience. Not exclusively is it a confided in the link in Google’s eyes, it is additionally an awesome wellspring of movement. For instance, one of my customers has a link in one of Wikipedia’s articles that is in an extremely unimportant place on the page (underneath the content and the greater part of alternate references), yet that one link gives 50 visitors seven days to a little niche website. The esteem isn’t being referred to; it’s the means by which you can get your links on the page.
The primary thing at the forefront of your thoughts ought to include content, not links. Links will be optional to content in all situations when managing Wikipedia. You need to give exact, fair-minded data for Wikipedia before linking. You likewise need to be unnoticeable – don’t give a link just to your website, attempt and give a couple of different links to trustworthy sources regarding the matter. Presently, when you put a link when altering, don’t put it in the article, as it will keep going for close to 5 minutes with Wikipedia editor pedals simply holding up to swoop in. Your most logical option is to keep it in the references.
When you experience this procedure, recollect that you have the significantly more improbable hood of your link staying if your record is fresh out of the plastic new. You need to develop believability by altering numerous pages by making the data precise and impartial. Get included on the discussion pages on various articles, including the ones you need to alter and embed a link to your site. You will likely be simply one more nonpartisan creator with a true foundation.
For that reasoning of making a fresh out of the box new Wikipedia article, continue with the alert. While Wikipedia energizes new articles on enormous brands not yet expounded on, the brand or organization you are from needs a past filled with being in the news and the media. On the off chance that you possess a little niche website, its best you avoid this thought. If your organization is sufficiently huge and in the news enough, at that point, you will have a possibility of the article being acknowledged. Ensure somebody not related with the organization composes, at any rate, the start of the article, because your certain number one objective when composing the article is to make it as impartial and fair as would be prudent. Your most secure wager is to discover somebody you are familiar with that has no association with your image or organization and have him, in any event, compose the first half.
When composing a fresh out of the plastic new article, your undeniable worry from an SEO angle is to get links. For this situation, it is OK to add a link to your website in the article, yet ensure you give out all links that are required. Make a point to link to any websites related to your organization or brand in the article, as this can just help you and your site.
The exact opposite thing I’d say to anybody out there anxious to get links from Wikipedia is not to attempt and do everything without a moment’s delay. If you are going for links on numerous pages, ensure you begin by altering a couple of niche related articles, and after that proceed onward to one of the articles you are focusing on, and afterward rehash the procedure. Ensure you audit the content you include, as this will in all likelihood choose whether or not your link will be acknowledged. Truly, this is a repetitive procedure, and I’ve quite recently secured the most critical parts of this procedure, yet the outcomes are well justified, despite all the trouble.
All these are white hat SEO techniques means your ranking will not hurt using these techniques. Also, there is no chance that Google will penalize you for these backlink building strategies. But there are black hat SEOs. Blackhat SEO means they are not legal, but often your SEO specialist will suggest you follow these backlink building strategies. They are,
Backlink building strategies you should avoid:
Duplicate content & mirror site
All these are dangerous ways of backlink building strategies. I will write content on these topics later because we should know what is going on the background & what we should avoid.
Backlink building strategies without discussing Tumblr is a crime. But what the heck it is? Let’s find out.
I consider Tumblr as a cross between facebook & WordPress. It has all the blogging features like WordPress & also all the features of a social site. It’s like Pinterest on a single blog. It’s now one of the largest popular blogging (I should say microblogging) platform on the web. You can share & like each other’s contents which are different from WordPress. It’s a blog platform with social features integrated into it & has incredible potential.
Features of Tumblr:
5 million blogs
28th highest traffic site on the web
300 million unique monthly visitors
50% users are under the age of 25
5% are female
You can use Tumblr for,
Visibility of your content
Test your content
As blogging site
Increase brand awareness
There is so much potential in the web for backlink building strategies. You can follow traditional ones or you can find something unique. Just be natural & don’t do anything spammy or unnatural. Happy link building.