Analyze your competitors will let you decide how much you need to spend or how much effort you need to get a good rank at SERP. Nowadays have you ever heard anyone who is not aware of SEO? Everyone is working SEO to get better rank. But still learning about your competitor’s matters. You need to find their strength & weakness so that you can exploit their weakness for better SEO result. Organic place on SERP is free, so the competition is severe.
NB: If you didn’t read the Complete SEO Training blog, read them first.
A complete & successful will let you decide how much effort you need to get your quick time & long run result. This is why you need to know how to analyze your competitors efficiently. There are several methods; actually, there are countless methods available. I have tried to gather some of the best ways to analyze your competitors effectively.
But where to start? You will find your answer below,
How to analyze your competitors?
- Start with the keyword research.
- Now identify your competitors.
- Their on-page tactics
- Analyze their off-page tactics
- Monitor them beyond the search engine.
- Now determine your strategy
After even thinking about the SEO, you need to start the keyword research process. You need to fix a viable and achievable keyword to start the process. Support you have decided to use the keyword juice & you will see countless companies are already competing for the keyword. It’s not possible for you unless you are a brand. We will mark this type of keyword as not viable. Instead of this, I advise you to pick a niche which is achievable or you. If it’s related to your business, we can pick “natural juice” or “organic juice.” These type of keywords are called as long tail keyword. Once again I want to recommend the freemium tool provided by Google for keyword research.
Identify your top competitors:
It’s an easy task ahead. You already have a keyword list in your hand right? Now search them on Google at Chrome Incognito mode so that user data can’t affect your search results. Results that surfaced from 1-10 is your top competitors on that specific keyword. I have used SEMrush & got a tremendous result. You should try it for analyzing your competitors. If you the competition is stiff you should focus on other long tail keywords.
You can certainly learn a lot from your competitors on-page SEO. It refers to Content, HTML source code etc. You can get an idea about how they got the success & also where they have space so that you can exploit that. Seorch is a good tool for on-page SEO purpose. You can follow how they are using the keyword, how they are using the metadata & also other important things.
Analyze their off-page tactics:
Off-page SEO of your competitors is another important area you need to focus on analyzing your competitors effectively. You can use LinkResearchTools & get their general metrics using the “juice tool.” You can get their Link Velocity, Domain Authority, Inbound Links, Social Shares, Domain Age, and other important information.
- Their Backlink Profile: Ahrefs will let you get a competitor’s backlink profile & research how authoritative backlinks they have. Then you can decide how much high-quality backlink you need to outperform your competitors.
- Semantic link profile & trust flow: Using the majestic tool you can easily get a clear picture of semantic link profile & topical trust flow of your competitors.
- Measure an industry average: LinkResearchTools will also give you an industry average through its Competitive Landscape Analyzer. Now you can take them as your guideline start your SEO process following them.
Beyond the search engine:
Now you have identified who your competitors are; you have to work beyond the search engine level. Start researching their content marketing strategy & social media strategy. Always remember that social media can be a good source of traffic. How often they post in the social media or how active they are. How they promote their brand in the social media should be your main area of research. Also, keep a close eye on their content marketing. Normally companies use email marketing for effective content marketing. You can subscribe to the newsletter to get informed about their content marketing strategy.
Now determine your strategy:
Before starting any war, you need to make a strategy. SEO is also like a war where you are fighting with others to get a position. Already you have gained enough knowledge about your competitors & now you have to determine your strategy.
First, you have decided how many links you need & quality of those backlinks. You have to decide the number based on your research & market average. Your goal is to get a good rank but avoid keywords that have strong sites with massive domain authority. Due to their high trust, Google preferred them.
Next, you need to find how many links you need based on topical categories. Suppose you need 50 links then you need to decide how many of those needs to be right niche & how many needs to be related niche. Now decide how many of those needs to come from domain rank of 80 & from other ranks. This way you will get what you need to do & what you need to avoid right now.
Finally, decide how many contents you want to post in a week. You need to fix how many posts you will share on social sites. Follower number needs to be fixed too.
Through this article, you will get a handful of data & this data will be the backbone of your SEO strategy. Without knowing your opponent & their strength, never start the SEO process otherwise you will regret your decision.