Uses of Metadata to rank high in Google search is a very important factor. Before we start talking about the importance of metadata, let’s know what metadata means.
Metadata consist two words. That is Meta and data. Simply Meta means description and data mean information. So we can explain Metadata as “a description of some information”. In the more simplified sentence, you can say, Metadata gives a description of your page.
The word Metadata can be used in a various way but as far as SEO (search engine optimization) concern, it plays very important role. Let’s take a look in the following picture where we generally use Metadata to rank high in Google search.
Importance of metadata to rank high in Google search.
- Metadata describe the purpose of the underlying.
- It helps to catalog properly.
- Metadata helps to improve human attention.
- It also helps to the machine to understand the underlying content.
- It makes a content more user-friendly.
It can be imagined from above points “Importance of Metadata to rank high in Google Search” that why Search engine emphasize Metadata. Google wants to give a favor to a viewer that they should find what they want.
When someone searches for a subject, Google brings lots of result in front of viewers and segregate them with relevancy. Here Metadata plays its role to make a content search engine friendly.
Google need to segregate thousands of billion results and bring the proper result on the first page.
Google picked the search term (what someone writes in google search box) and match with a various number of pages and takes a first look on Metadata to find relevant content.
And your page’s Metadata (what you have provided while writing) catches Google’s attention to search relevancy with the search term. If it is relevant, then Google brings your page on front page of google search.
So uses of Metadata to rank high in Google search is a must to do. It definitely improves SEO of any pages.