Page Speed Optimization is essential for WordPress site or another platform you use. There is no question about it. You know it better. You don’t need any statistic to prove it. Just ask yourself do you like any slow loading website? Let me guess. You don’t like it. Not only you, nobody does like.
Page Speed Optimization Does Matter.
You may Ok with your slow loading website or maybe not. Let’s deep dig inside and take a look how bigger loses might create.
In the blog of Kissmetrics https://blog.kissmetrics.com/loading-time/ shows a report that
- 47% of consumers expect a web page to load in 2 seconds or less.
- 40% of people abandon a website that takes more than 3 seconds to load.
- A 1-second delay in page response can result in a 7% reduction in conversions.
- If an e-commerce site is making $100,000 per day, a 1-second page delay could potentially cost you $2.5 million in lost sales every year.
Now you have a solid reason. You can understand how page speed optimization can impact your blogging business.
If your website takes more than two seconds you are hurting expectation of 47% viewers.
If it takes more than 3 seconds, 40% viewers will not come back to you.
It means (47-40) = 7% reduction of visitors just for a second, and it happens in between first 3 seconds.
Your website may not be an e-commerce site but if it is then you are going to make loss $2.5 million in a year in a matter of 1 seconds, if you are making $ 100,000 per day.
Why page Speed Optimization matters to a niche website?
You may think of I am a small business owner or have a niche site. Page speed will not hamper your business. Then you are making a big mistake.
The statistic shown is not only for making the profit by selling a product but rather shown human behavior.
Traffic is important to you. If 40% of you traffic never return back then you may lose the potential viewer who could be a regular visitor of your blog. You may be losing more than 40% of your revenue.
High loading page helps a page rank higher. Thus it has a direct benefit for SEO (search engine Optimization). Search engine always gives a priority to your site when it loads faster.
Faster loading website reduces bounce rate. The user feels good when they find faster loading page. They like to hang out on your site and goes one page to another page. This activity also helps search engine to get information that peoples are liking to stay a long time on your website.
You may be thinking, you cannot effort that much budget to hire a highly professionals to make your site faster. But the fact is most of the time you don’t need them. There are lots of ways out. In this blog page speed optimization, you will find some tools by which you can easily make your site faster with little effort, if you are using WordPress platform.
Check your WordPress website speed.
You may not feel your website running slow because you frequently visiting your site and your browser stores your site in the cache. When you type your URL then your browser automatically prefetch. That’s why you don’t feel the delay in loading.
But when other visitors trying to visit your site they feel the actual loading speed because of their cache of the browser doesn’t store any information about your website.
So check your website speed. I am giving you some tools from where you can check your website speed.
You can use any of them whichever you find friendly.
What makes your site load slow?
Before you want to know how to maximize website speed you need to understand what slow down your website?
Your website speed does matter. It’s no secrets now that your website speed directly affects your performance not only in term of SEO. But rather It does affects your page rank in search engine. It also increases bounce rate, reduces conversation rate and revenue. Finally, affects your user’s satisfaction which cost you more in the longer run.
So take a look what makes your site slower.
Server performance and Server location:
Poor server performance causes longer time to respond. Web browser always collects data to load a website faster. If your server doesn’t respond well then you will have an issue to load a website.
Another problem happens with server location. The longer distance user has from server location the poorer connection they will get.
If a user having those issue then you can’t do anything from your site unless user having a good internet service provider.
You need a web hosting service while you are in website business. If are choosing a poor service then you are going to suffer. You can choose a cheaper one to reduce your cost. But you are going to sacrifice web loading speed. So you can choose smartly for better performing web loading speed.
Lots of traffic:
Huge traffic does affect loading speed. Everybody like traffic, in fact, it’s the main moto to run website business. You can avoid this problem only choosing good web hosting. I don’t find any other way when we run a small business and want to do Page Speed Optimization in this scenario.
You may don’t want to lose you high-quality image. But bigger file takes more time to load. And that causes your site slow. But there is still a way out. 72 dpi image best for web or any electronic display. And it’s not that much large in comparison to 300 dpi image. 300 dpi image is a large file and it is best for printing. Unless you are running a photography website to sell photograph then use a 72dpi image.
If you do care Page Speed Optimization, take care of it.
Still today there are lots of uses for text graphics. Text graphics act as an image. And image file is always larger than text. So you need to you text graphics smartly.
Too many file request:
Too many plugins:
You might be using too many plugins but the problem is there all the plugin are not made by one person or follow the same rules to communicate each other. That’s why they collide each other and makes your site load slow. You need to understand some plugin helps to do Page Speed Optimization but some reduce your web page performance. In some other case, they work well individually but affect each other.
Some web developer of owner redirects one website to another website. It means, suppose you searching for a URL but the page doesn’t exist there and that page redirecting you to another page. It takes double time, one for searching the first URL and then another loading time it takes to redirecting it. So you should not redirect your page unless you have a strong reason to do it.
10. Using CMS:
CMS program like WordPress, Drupal, Joomla, Wix etc helps to manage a website. But using CMS program slow down your website because of using lots of functionality.
But it’s not recommended not to use CMS. It actually helps some other ways. It is cost effective and you don’t need to know any code. All the functionality you use to build a website helps what you want. We just discussing here just one negative effect of CMS.
How to do Page Speed Optimization
Reduce Image size for Page Speed Optimization:
Maximum beginners have a tangency to use bigger size image. Maybe some website deserves it but it is a major factor when the question for Page Speed Optimization. By reducing image size you can make your website load fast.
You need to understand there is two factor of image size one is DPI (dots per inch). 300 dpi is best for printing quality but it’s a large size image. In case of the web or any digital screen, you don’t need 300 dpi image. 72 dpi looks like same as 300 dpi but yet lower in size. You will not lose quality in terms of viewing on a digital screen.
Another way is by reducing the size of an image. It means how big it is. If you are using an image for 150X150 thumbnail, you don’t need 1600×1200 image. Normally we upload various size of image, but CSS or HTML tag compress the image and helps to view in 150×150 size. We don’t understand the image size is still bigger. Use Compressor.io or TinyPNG to reduce the size of image or you can upload an image with that particular size, what you need.
WordPress user may get the help of some plugin like WP Smush Pro . It will reduce image size as required.
Be selective while choosing a WordPress theme.
If you are using CMS like WordPress then you need to understand. Lots of free themes have lots of functionality but the functionality itself causes load slowly. Be wise while choosing. If you don’t need all those functionalities in your website then don’t use a theme with a huge functionality. Choose a light one.
Not only free themes, paid themes has the same problem. Use only those themes which functionality full feel your demand. Don’t use a theme with lots of functionality which you never going to use it.
You can use the tools PageSpeed Insights to understand which theme is giving you better performance.
So be conscious before using of purchasing a Theme and do a better job for Page Speed Optimization.
Avoid using too much plugin.
By using plugin your WordPress theme got another dimension. It helps you various way for Page Speed Optimization. It helps to make a user-friendly platform for viewers and as well as to you.
But because plugin inputs some functionality in your site so it needs some time to load. And another problem is one plugin may be stopping another plugin so that none of that plugin being enhanced. So use only what you required.
GoDaddy introduced a free plugin P3 (Plugin Performance Profiler) by which you can understand that particular plugin slowing down your site load speed.
Always be updated with CMS, Themes, and Plugin.
Page Speed Optimization can be done with very little effort. All the service provider provide updates time to time. You need to update all the platform as soon as possible. If you don’t then it may cause to load slowly your page.
Technology changes very fast. Which is best fit for today that may not be suitable for tomorrow. Another reason is they send an update pretty soon because they might fix an old problem with a new update.
Reduce page load time by utilizing Caching.
Please go through to know in details what is caching. Caching is a process which reuses data from previous request to enhance speed with the current request.
By this process, a user feels that your website is loading faster if they used it before.
Why do you need to use this features? Because all of your viewers may not be new visitors. When they come back to visit your site and they feel your site loading slow then you might lose those returning visitor. This creates a huge impact.
You can use W3 Total Cache, WP Super Cache, WP Rocket, Cache Enabler All these paid or free WordPress plugin to get the advantage of Caching.
WP Fastest Cache is a plugin which I personally use in my some of the websites which creates a huge impact on my Page Speed Optimization.
Choose a better Webhosting service.
Maximum of us have a target to get huge traffic. We need a web hosting service which can handle it. There are lots of cheap web hosting but I prefer HostGator or Bluehost. It’s my personal preference.
All those ways shared above How to do Page Speed Optimization which a beginner WordPress developer or website owner can do. Some other ways also there but you need to be an advanced level developer. This post is only dedicated to begins level so we are not discussing all of them but giving the hints all those steps.
Page speed can be optimized by using CDN (Content Delivery Network) but it’s cost-effective. If you have a huge website like Facebook, Twitter, Tumblr etc. then you need it.
By disabling Hotlink you can optimize page speed to some extent. By this process, you don’t allow others to use your image and also don’t let steel your bandwidth.
By fixing admin-ajax.php.
Page Speed Optimization can be better by tuning MySQL.
Page speed optimization is very simple to do. This process may boost up your SEO and may help rank better in the search engine. Always take care of it.