Reduce bounce rate is the very next question which will strike on your mind after having a website. In case you are not familiar with the term, it’s a percentage of visitors who left a particular website after viewing a single page. And this factor shows to Google how relevant your website & contents are.
The bounce rate of a page:
The total number of bounces on a page divided by the total number of visitors on the page.
A bounce rate of a website:
The total number of bounces on all pages divided by a total number of visitors on all pages of the website.
Eager to know about your site’s bounce rate? Simply click here & input your site/page’s URL. To get a proper insight, you need to use Google analytics. Input the code into your site’s HTML code & you will be able to get a clear idea.
Another important part people often ignore that bounce rate is related to sessions. If your home page is the gateway to other pages of your website, then high bounce rate should be a concern. Most of the visitors are just leaving after arriving at your homepage. If it’s a blog type page where the whole website consists of only one page, then high bounce rate here is completely normal.
When a visitor finds your page irrelevant or not up to the mark on his/her requirement, it’s the logical choice that he/she will simply leave your site or page. The fun part is Google search bots use this rate as the measurement of your page or site’s importance across the web. It’s a safeguard against the spamming sites.
If you are an owner of a site than the first thing you should find is to where the problem is happening. If the bounce rate is high on the whole website, then you should work at the very core. If it’s happening on some pages than the solution is to work on those specific pages.
That’s enough theory crafting, are you eager to know how to reduce bounce rate? Let’s get started. Here I’m going to discuss some easy to work tactics. They are,
Reduce bounce rate:
- Improve content readability
- Relevant content
- Target keyword for high-value audience
- Attractive meta description
- Multiple landing pages
- Speed up the website
Improve content readability:
Those who use Yoast SEO plugin already know about this term. At first impression, it’s not that important, right? You are WRONG! It shows how people will interact with your content. Otherwise, the audience will simply leave. Tips,
- Don’t use large chunk of content
- Use para or bullet points
- Use headings & subheadings
- Ask questions to create interaction
- Use infographics, video & images
- Relevant content:
Most of the time a website loses audiences due to irrelevant content. Think about your target audiences & then write for them. Use as much information as you can and avoid keyword spamming. It will never help you in the long run.
Target keyword for a high-value audience:
It’s ok if you have planned to bring audience based on your keyword, but the good practice is to use target keyword. For example, if you use “reduce bounce rate” rather than the keyword “bounce rate,” it will bring more polished user who is trying to find solutions. Instead of working with normal keywords, it’s a good idea to use long tail keywords. This keyword attracts audiences who used to find the exact content.
Attractive meta description:
Those days of keyword spamming at meta description is over. Search engine algorithm has been evolved a lot & it’s not wise now to spam your keyword at the meta description. It’s the only 160 characters where you can advertise your website or content for free. Don’t waste it to write for a search bot. Write it for real people who will find your meta description interesting enough to click.
Multiple landing pages:
I always advise creating multiple landing pages for different users. The landing page is a page which is optimized for specific users. It’s a common tendency that often website owners bring the different type of users in a same single landing page. It may be the reason you have a high bounce rate on your page or website. For example, if you want to bring a potential buyer to your landing page, your page should have a clear call-to-action button. If they just appear on your website for information, show them their desired content.
Website speed is the most important part of good user experience. A slow website often makes an annoying expression to a user. So you need to make it faster. You can check your website speed anytime. It’s also applicable to other platforms such as mobile.
These are not the only tips you need to learn to avoid high bounce rate. These are the easiest one to work on. Bounce rate affects a website & sometimes signals search engine that this page or website is not relevant. With high bounce rate, you are also at risk of losing your spot in the google search!