Rank high in Google is the main target of every optimization process. No matter you are a pro SEO specialist or just a newcomer to the area, you need to work hard to rank high in Google. As the digital marketing world getting competitive day by day, it’s mandatory that your website increase the number of visitors and rank high in Google. But to do so, you will have to come out with efficient SEO strategy.
Before going any further I will suggest you read the article Complete SEO training in 30 days before starting this one. Only then you will find this article very helpful to your SEO process.
How to Rank High in Google
You might have a user-friendly, well build and beautiful website but that doesn’t necessarily guarantee a lot of traffic. And if you are not getting enough traffic to your website you have to face hard times to get new customers and as well as rank high in Google. You may find scam but no quick formula that can ensure your website or pages to rank high in Google. Yeah, put this in your mind first and then jump on this battlefield of Search Engine Optimization or SEO. But there are strategies, methods or formula for sure that can make your site rank high in Google. In this article, we will try to speak out on those factors precisely.
Select proper keyword:
Title or keyword of content always defines its content. And in Google search, it also holds greater weight. An appropriate keyword in Title can increase your site’s chance towards prominence more than ever. It can provide a summary of what people can expect from your page. Like if you want to catch the eye of a specific audience like a football fan, you can make a title like this – ‘Top 20 Unexpected Goals’. The word ‘Unexpected’ surely catch up the mind of those targeted people and will cause benefits for your page. Apart from a common keyword or title tag, there’s another option which can mark your weight. And that is the use of ‘The Meta Description Tag.’ It should lure people if you use ‘The Meta Description Tag’ below your website’s link. The density of keyword usage is another aspect which Google looks on catalogs pages. If can use the same word, again and again, that may make your text ‘invisible.’ Therefore specialist advice to use more natural phrasing and words. Proper choice of keywords always increases the higher chance of rank high in Google.
Research on a competitor:
To rank high in Google you need to defeat your competitors. But you need to find them first. You need to have a clear idea on top 10 sites of Google based on your own keywords. Those sites will make your sense more active in making a plan of what to do and what not to do. It will also make your thoughts on missing materials. It’s not an easy process but to do it effectively you should read the article How to analyze your competitors effectively.
Strong and unique content:
Now when you are aware of your competitor and competitions, it’s the best time to create unique substance for your website. This is perhaps the most difficult part and also the most important one too to rank high in Google. It is not that important whether you create it for an e-commerce site, media agency or simply for the blog post. But it will surely demand to be better than the rest, or else neither your audience nor Google will take a note of it. The content length is also a ranking factor as some studies showed a direct relationship between some words of article and Google ranking. Specialist suggests to not write more than 1500 words as it enough to achieve the higher position in the Google SERPs. But there is no limit of a content & you can choose bigger contents for your website. Remember, content is an important factor to rank high in Google.
There is a debate on the usage of links that how many links you should have on your page. This issue may bite you as here the quality and quantity of links is crucial. My suggestion is to be natural for that matter as sometimes using too many links can violate your appearance on the search engine. Google always prefer the anchor text of your link to help notice the content of your page. Therefore, saying ‘click to learn more about writing,’ you should say: Read more about writing. In the cause of improving your PageRank, you can exchange your text link with other relevant websites.
Sites linked to your website or simply sites from where you get a link to your site makes a strong impact on your ranking. So always prefer quality over quantity to rank high in Google.
Keyword on page title and header:
It doesn’t need to be exact, but your page title and header should contain your keyword. Usually, the largest or the most prominent text on the page doesn’t display in search results. You can solve this problem by using several sub-headers throughout the page. The header shows visitors what they’re reading or viewing, and that can help them to get more involved with the post.
Keyword on alt-tag & URL:
Images are the most important part of your website to keep your visitors engaged with to your article. If your article contains an image, you can use those images to nexus the idea to Google about your post’s topic and get benefit out of it. To do so, you can follow two ways-
Change the image name
Before uploading an image from your computer, you can simply change the name of the file like ‘45678.jpg’ and rename it to ‘Snowfall1.jpg’. The ‘Image alt tag’ is something or simply the text that the web browser will show if the photo can be read. It can help your photo to upload on your website without any problem. As keywords are essential, there is no reason not to include them in your URLs. And the inclusion has its benefits too. When you include the targeted keyword in the URL, Google finds another reason and way to consider your article more relevant. Let’s see the example below-
Here the first URL might not completely enhance your SEO efforts but the second one helps Google. This will also help you to rank high in Google.
Pay attention to internal links:
Both internal and external links mean the process of interlinking pages of your site that eventually can pass their strength between them. And to do so, you may go back to your some older posts to include links to the new. You can send the trust signal to search engine by linking your pages with official pages. And this is called the external process of linking. And Google heavily relies on this process to remark on the post. It’s like you can praise your website, but hardly anyone may believe. But as soon as other sites suggest your one, naturally others take notice.
Finally, to provide the best possible results to their users Google is constantly looking to find high-quality websites to add in their exponent. This is Google’s goal. And your goal is to be patient and follow the factors and right direction to achieve the high Google ranking.