Inbound and outbound links are the next important thing stuck in my mind because it is an important factor for ranking. But with continuous spamming and black hat SEO techniques, Google somehow reduced its importance. On the other hand still inbound and outbound links especially inbound links are the most important measurements to measure your site’s importance on the web.
Before any further discussion, I would suggest reading the blog complete SEO training in 30 days. This content is the follow-up content with further insight on that topic. To keep the consistency read the main content first.
What are inbound and outbound links?
The simple concept is, inbound links bring visitors to your site, and outbound links let your visitors visit other pages. For SEO both inbound and outbound links are very important topics. Let’s have an insight into them.
What is inbound links in SEO:
Inbound links matter most for your website’s ranking rather than outbound links. It’s also known as “backlinks,” links pointing to your site from other pages or sites. Google likes inbound links a lot because It can measure your site’s importance from these links. You may ask me how? The point is there are several top-rated websites on the web. When they point some random site (which is yours) in the web through backlinks, Google considers those pointed sites important. For example, if you have a backlink from Wikipedia or some authoritative sites from the web as a source for information, then it will dramatically increase your site’s importance to Google. But poor quality and irrelevant links from low ranked sites will not help at all. But you don’t have any control over backlinks, right? You are wrong. You can effectively control your backlinks by producing quality content because quality content will get links. But if some low ranked site uses your website’s link or any spamming? Then simply check all your links using backlink checker and inform Google if you find any low backlinks or spamming. For SEO, you should consider the quality of your backlinks rather than quantity.
What are outbound links in SEO
On the other hand, outbound, links are under your control! Outbound links will let a visitor visit another website from your site by clicking a link you have provided. Since you provide them, so you have control over them. This is a strange section of SEO where many specialists believe that these links are somehow bad for SEO. Because you are sending your visitor to other websites rather than keeping him on your own! Some even believe that Google may penalize you for this. It’s wrong until you keep your outbound links relevant to your content. If you share useful resources from other sites than your visitor will find your site trustworthy. Also, other sites can see your outbound links and they may return favor your site too.
Another type of outbound link is a hyperlink that points on other pages or contents of the same website. These type of links are intended to keep the visitor on the same website to reduce the bounce rate. It’s an effective tactic.
Difference between inbound and outbound links:
The difference is simple, but I often mix them with each other. To make things crystal clear, let’s have a contrast with each other.
Inbound links aka backlinks aka citation (SEO specialists use this term for link building) is a hyperlink on a 3rd party website, and this hyperlink points to your site or at least a page of your site. On the other hand, the outbound link is also a hyperlink but this link from your site or any page of your site that points some other 3rd party website on the web.
Another type of outbound of links can be found which points from one page of a website to another page in the same website. It keeps the visitor on the same website and decreases the bounce rates.
Is it possible to check both inbound and outbound links?
Yes, you can do it easily; actually, you can check both inbound and outbound links of your site using the free link checker tool. It is important to keep the track because, with lots of content, it’s really hard to monitor outbound links. And inbound links were never on your hand from the beginning. So you need to keep a clear track of what is happening in the background. There are several tools available on the web and some paid tools can be found too.
How many outbound links are too many?
It is a common question I hear from my clients. There is no rules and regulation on outbound links and you can use them until they are relevant to your content. But too many outbound links can make a visitor leave your site. You don’t want the visitor to leave your site right? I would suggest 2-3 links in a 1000 words content will be better. But if the content demands than you can use more.
Things you should consider for inbound and outbound links:
There are several key factors you should keep in mind while using both inbound and outbound links. They are:
Still, link building is the most neglected part of SEO. Most of the website owner still use 3rd party paid service to get backlinks and sometimes don’t even think about putting outbound links in the content. Some SEO specialist will suggest you that outbound links extract some SEO juice from your site. You should let yourself mislead by these ideas or information. Links are the heart of a website. If you keep them active, your website will be active. Backlinks bring visitors to your site and outbound links let your site related to another part of the web and also other pages of your website. It’s not rocket science. Start working on them you will be successful soon.